The Organization

Superbrands has been created in order to inform other enterprises what role brands play in theirs respective enterprises. Superbrands is the international authority on brands. Since 1994 we have been successfully launching our programs that identify and give public recognition to the strongest brands in the nation. Our programs are very well accepted internationally and we are privileged to work with many of the finest brands in the world. Superbrands mandate focuses on promoting the discipline of branding and identifying and paying tribute to exceptional brands. At the time, it was not imagined that within only a few years the organization could have achieved such phenomenal success – or be the global authority that it is today.

In each country that it operates, it aims to identify brands that perform above and beyond other brands within their respective markets. To facilitate this, each country has an independent and voluntary council, which is made up to notable experts in the branding and marketing communication industry as well as experts form local and international organizations. Brand that are rated highly by the council members are eligible for inclusion in a Superbrands project.

2015/2016 Edition is the first in a series of programs for Albania entitled Superbrands. Outcome of the program enjoys national and international recognition by senior executive in advertising, media, communications, research, brand, and product management.


Why branding is important?

The success of a product, service, business, or organization, is based on being perceived as unique. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity.

In other words, your “brand” is your image as seen from the outside. Your brand is who you are — your strength, your integrity and your reputation. It’s not simply how your logo is displayed, but rather the emotional and intellectual response your logo elicits from your target audience.

Most organizations know little about branding. Therefore, you can get a leg up on your competition by knowing who you are as an organization and by being able to articulate it clearly.

Brand sustainability is achieved not only through advertising, but also through publicity.

The First Brand Advantage

What makes a company or product a market leader? Surprisingly, it’s not the quality of the product or the size of the marketing budget. Most often, it’s about being the first one on the scene. Not simply first on the market, but first in our minds.

True value of brands mainly appears when it comes to selling a company. In addition, banks and other institutions dealing with risk assessment, value brand much more than any other intangible asset in the company. For this reason the importance of maintaining the brand should be part of the every company’s strategy.

Superbrands purpose is to promote and award strong brands at individual local markets.


Global presence

Albania • Angola • Argentina • Australia • Austria • Azerbaijan • Bangladesh • Bolivia • Bosnia and Herzegovina • Brazil Bulgaria • Canada • Caribbean • China • Chile • Columbia • Costa Rica • Croatia • Cyprus • Denmark • Dominican Republic • East Africa • Ecuador • El Salvador • Egypt • Estonia • Finland • France • Germany • Ghana Greece • Guatemala • Honduras • Hong Kong • Hungary • Iceland • India • Indonesia • Israel • Italy • Japan Kazakhstan • Kosovo • Kuwait • Latvia • Lebanon • Lithuania • Macedonia • Malaysia • Maldives • Malta • Mexico Morocco • New Zealand • Nicaragua • Nigeria • Norway • Pakistan • Panama • Peru • Philippines • Poland • Portugal • Puerto Rico • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • Slovenia • South Africa South Korea • Spain • Sri Lanka • Sweden • Switzerland • Taiwan • Thailand • The Netherlands • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States of America • Uruguay • Venezuela • Vietnam •


How Superbrands elects the best brands?

Superbrands is the world’s largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognizing, rewarding and reinforcing leading brands from all over the world.

Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Superbrand status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors.

The Superbrands Council in each country is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of that particular country’s markets and methods of business.

Superbrands Council members have agreed to donate some of their valuable time to help us discover which brands will be Albania’s Superbrands by using the following attributes:

  • Market dominance – Does the brand hold a significant share of the market for its goods and/or services?
  • Longevity – Does the brand possess or display the qualities and attributes necessary to make it resilient to negative market influences?
  • Goodwill – Do consumers generally perceive the brand favorably and is it accepted without question or reservation?
  • Customer loyalty – Will the brand’s consumers choose it repeatedly and automatically over competing brands?
  • Overall market acceptance – Is the brand a part of everyday life for the relevant market segment, and is it automatically on the consumer’s list of choices for that product or service?